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email copywriting

SEND THE RIGHT EMAILS AT THE RIGHT TIME

Emails that work for you while you're living your life. 

Capitalize on my email obsession and ghostwriting abilities to send the right emails at the right time for the right people. I take care of all the nerdy details (like writing preview text) so you can finally cross "send business development emails" off your list!

All email packages start at $3,600 and include a $600 one-time onboarding and setup fee. You can bundle two or more services for a reduced rate as well. 

Email Audit
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Signature Service: Email Newsletters

A consistent presence and an email people look forward to reading!

Newsletters are the ultimate way to build know, like, and trust with your audience. We'll build recurring email copy that sounds like you, delivers real value, and keeps your audience engaged between the bigger moments. Whether you need a one-time edition or ongoing support, this is the touchpoint that has the most longevity. 

What it does: 
  • Positions you as a thought leader
  • Keeps your audience warm before and between sales
  • Build authority and genuine connection
  • Gives people on the fence a reason to stay connected
What's included: 
  • Voice and format alignment
  • Single edition/setup or ongoing retainer
  • Subject line and preview text
  • Two rounds of revisions
Show Up Consistently

Email Nurture Sequence

Warms your audience, even when you're offline.

A thoughtful series of automated emails triggered by signups or key actions on your website. This sequence builds trust, clarifies your value, and gently moves people toward action… without feeling pushy or robotic.

What it does:
  • Turns interest into trust
  • Keeps you top-of-mind automatically
  • Guides readers toward the next right step
What's included: 
  • Custom email strategy
  • Five trust-building emails written, designed, and tested
  • Clear CTAs and logical flow toward action
  • Two rounds or revisions
Build Trust Automatically

Lead Generation Emails

Relationship-based sales emails.

Ever been pitch-slapped in your inbox? Yeah, me too. These emails are the opposite of that - human and thoughtful, they are designed to start conversations and foster relationships you already have. Built for 1:1 sales use, these emails help you open doors and start conversations.

What it does: 
  • Opens doors with authenticity 
  • Respects the reader's time
  • Supports sales conversations in motion
What's included: 
  • Ideal audience profile
  • Goal alignment
  • Five short, direct, value-driven emails
  • Language your ideal audience will understand 
  • Clear next-steps prompts
Explore more

Post-Purchase Welcome Sequence

When someone says yes, you want to make a great first impression.

This sequence welcomes new customers, sets expectations, builds confidence, and (when appropriate) introduces thoughtful upsell opportunities. Onboarding sets the tone, and this does the heavy lifting.

What it does: 

  • Reduces confusion and builds confidence
  • Improves onboarding and adoption
  • Strengthens long-term relationships

What's included: 

  • Onboarding flow strategy
  • Five tailored emails
  • All-inclusive, clear instructions 
  • Two rounds of revisions
Make a Strong First Impression

Email System Setup

Create a clean email process and simple, repeatable templates. 

Whether you're starting from scratch or need a refresh, we'll build an email system that actually works for you. That means the right platform, a branded template you'll use, and a clear plan to grow your list — so email stops feeling like a chore and starts working like an asset.

What it does: 
  • Gets you set up and sending with confidence
  • Creates a repeatable branded format
  • Builds a foundation for sustainable growth
What's included: 
  • Email platform selection
  • List import and tagging
  • Professionally design template
  • Subscriber growth strategy
  • Editorial calendar
Ready to Send It?

Why Work With Me?

Because I get it

Marketing isn’t just “putting it out there.” You built your business with blood, sweat, and tears. It's a labor of love and deeply personal - you want your messaging to sound the same!

Because doing it alone sucks

When your business is part of who you are, marketing feels like nervous system work. It’s experimentation. It’s showing up consistently, even when things flop.

Because you want a partner

Someone who can't wait to see you succeed! Your mission becomes my mission, your voice becomes my voice. I'll be cheering on the whole way and long after our work together is complete!

Frequently asked questions

What is your process?

After checkout, you'll fill out a comprehensive intake form so I can get up to speed on your business, audience, and goals.  From there, we'll have a quick alignment call (or async exchange — your call), and I'll get to writing.

You'll receive a first draft to review, we'll refine it together, and you'll walk away with something ready to use.

Most projects move through in about 3 weeks, depending on scope.

How much time do I need to commit?

Not as much as you'd think. The intake form and our kick-off call do the heavy lifting.

I'll ask about your offer,  your audience, your tone, and any examples you love (or hate).

If you have existing copy, a brand guide, or past emails, please share those as well. The more context I have, the better the first draft will be!

How many revisions are included?

Most services include two rounds of revisions. Each revision includes: draft submission by me, feedback from you, and a revised copy sent back.

Revisions are for refining what's there, not rebuilding from scratch, so the intake form upfront really matters. If additional tweaks or necessary or the scope shifts significantly, we'll talk about it and come up with a plan. 

Do you handle the technical setup - like loading emails into my platform?

For most copywriting services, I deliver polished, ready-to-use copy — the loading and scheduling are on your end (or your VA's).

If you need the full technical setup handled, that's exactly what the Email System Setup service is for (see above). We can also talk about what level of support makes sense for your situation.

How much do these services cost?

Each package is $3,600 and includes a one-time onboarding or setup fee of $600. Packages can be combined or adjusted in scope upon request! If you don't see the services you're looking for, reach out, and we can chat about a custom service. 

Can I bundle more than one service?

Yes!  And it usually makes sense to. A lot of clients start with the Email System Setup and add a Newsletter, or pair a Lead Gen Sequence with a Nurture Sequence flow. When you're buying multiple services, let's talk about packaging them together. There's often a better way to structure it.

I don't have a big email list yet. Does that matter?

Not at all. In fact, getting the strategy and setup right early means every new subscriber gets a great experience from day one. Email is one of those channels where quality matters a lot more than quantity. And a small, engaged list beats a big, cold one every time.

I already have some emails written. Can you work with what I have?

Absolutely. Share what you've got and I'll tell you honestly what's working, what's not, and whether we're better off refining or rebuilding. Sometimes a light edit does the job! No need to start from scratch if the bones are good. Just schedule a content assessment to get started! 

What type of businesses do you typically work with?

Small businesses, service providers, consultants, and founders who are great at what they do but don't have the knowledge, time, or capacity to market themselves. I work across industries — from commercial contractors to interior designers to SaaS teams — but the common thread is people who want their marketing to align with their values, be authentic, and build relationships.

How do I know which service I need?

Good question! The answer depends on where you are right now. No system yet? Start with Email System Setup. Got a list, but nothing warming them up? Newsletter Launch. Trying to open new doors? Cold Email. Not sure? Just reach out, and we'll sort it out together!!

Do you offer ongoing support or retainers?

For newsletters especially, yes,  a monthly retainer often makes more sense than buying individual editions.

I also work with clients on an ongoing basis for content strategy and copy support. If you're thinking longer-term, I'm all in and would love to learn more! Let's set up a time to get to know each other. 

Not sure which package fits your situation?

Let's Chat!