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MARKETING + COPYWRITING ADVICE FOR ENTREPRENEURS
This bi-weekly(ish) newsletter is equal parts heartfelt marketing advice for *real* people working to grow their business and my own personal writing to help you discover (or rediscover) your inner creative writer.
Topics will generally include:
- How to write value-aligned, persuasive copy
- How to connect marketing efforts to revenue
- LinkedIn, email, & newsletter best practices
- Personal reflections and stories to inspire you
- How to stay authentic in the age of AI

HIYA, I'M AMANDA 👋
Writer, marketer, entrepreneur, mom to three wild boys, Bernese Mountain Dog owner, biophilic design lover, family business survivor, proud Italian, maker of the best pasta sauce in the world... and founder of Gioia Creative.
I’m just over here living my life as best I can and strongly advocating for bringing the "human" (in all it's messy, chaotic glory) back to work.
As I build this business, I’m not aiming for perfection or grand ambitions. I’m simply building a business—and a life—that I love, and (hopefully) helping others do the same along the way.
A big part of that has been rediscovering who I actually am after years of trying to be someone I'm not. Remembering all the wonderful (and not so wonderful) phases of my life, what I learned, who I was at that time, what lights me up - ALL of me.
The physical manifestation of that is this collage. I didn't think too much about these pictures, just chose them and added them. It brings me an immense amount of joy to look at it.
I would highly encourage you to try it! Give it a whirl and see what comes up!

