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content marketing starter pack

GET A QUARTER’S WORTH OF LEAD-GENERATING CONTENT IN LESS THAN A MONTH

This ain't your dad's sales system from the 1980s. Nor is it a quick-fix "hack" being peddled by an influencer.

Lead Gen that Works
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what is actually is

A lead generation system built on a foundation of authenticity, sincerity, and trust designed for entrepreneurs who need their marketing to result in sales... without compromising their values.
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Who It's For

anyone who's stuck:

Woman in a home office with her back to us

Spending hours

trying to write a post or email but ultimately deleting it because it doesn't "feel" right

Second-guessing

every word you write, endlessly editing and rewriting

Scrolling

social media for “inspiration,” only to feel jealous and behind

Watching tutorials

from marketing "gurus," feeling more confused afterward

Feeling invisible

when no one engages with you posts

Avoiding marketing

because you're afraid of showing up

here's how we do it

Four steps to effortlessly attracting your dream clients

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YOU'LL KNOW WHAT TO SAY & HOW TO SAY IT

We cut to the chase and understand your audience on a personal level.

None of this "age 30–55, female, living in urban areas with a psychology degree, making $150K." We imagine the exact person.  What's their story? What makes them tick? What little idiosyncrasies do they have?

Then we take that knowledge and say what you do in a way your dream client instantly understands

Messaging that Clicks
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You contain multitudes… we uncover and share it.

Your first job? Your journey to entrepreneurship? That one time in college you got totally… (ok, maybe not that one!)

But the point is, you are wonderfully, gloriously multifaceted. Your life is rich with stories and wisdom that can inspire others, make a difference, and generate business along the way.

  • Define your message in plain language
  • Identify your best stories, perspectives, and angles
  • Translate how you naturally speak into how you write
Let Your Freak Flag Fly
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We create a capacity-sensitive, content marketing process built on grace.

Half the battle is just doing the dang thing! Posting on LinkedIn, sending the email, reaching out to that prospect… these are simple tasks, but they can feel daunting when your day is already full!

We remove the actual friction that's getting YOU stuck. That might be nerves, not knowing what to post, feeling like you’re bragging, bandwidth - then we build a cadence around that. 

A system built for real-life
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Establish a clear path to sales

In a perfect world, clients would just fall into your lap.

But, as we know, this world is far from perfect and your business depends on sales to thrive

That means, the content you're putting out  needs somewhere to go.

We'll map a natural path from "I love what she posts" to "I need to work with her," using next steps that feel like a genuine invitation, not a hard sell.

Just a warm, well-lit trail from interest → inquiry → client.

Build Genuine Relationships

When we're done you'll:

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Write with ease,

knowing your message is clear and authentic

Build genuine relationships

with thought leadership content on LinkedIn and email

Acknowledge

your process and accomplishments with pride

Inspire others

Get in front of dream clients that are inspired by your story

Spend time brainstorming

new ideas that feel exciting and feed your soul

Feel confident

creative, and PROUD of your business!

Get Started
the nitty gritty

For those who, like me, need alllll the details, here's the entire process:

Step 1: Onboarding

To get started I'll send over our Content Marketing Intake Form. 

This is designed to be FUN and help you organize your thoughts, expertise, goals, etc. in a cohesive formate that allows me to get a full picture of what makes you... YOU. 

 

Step 2: Messaging Workshop

This is my FAVORITE part of the engagement! We spend 2 hours together talking about YOU. 

So much of being an entrepreneur is structured, tactical, and intense. This session is design to ebb and flow. We'll have anchor points, and goals, but we will spend much more time simply having a conversation so I capture your natural tone of voice, frequently used phrases, and genuine opinions. 

I do use an AI tool for this portion of the engagement. It records our conversation including a full transcript as well detailed meeting notes. This allows me to go back and revisit our conversation in written form. 

Step 3: Brand Messaging Guide

Based on our strategy session, I'll put together a Brand Messaging Guide, complete with copy templates to ensure a consistent message and a solid foundation

  • Talk through a series of prompts to surface your one-of-a-kind perspective
  • Develop a detailed, emotionally rich ideal audience persona that we will write content directly for

  • Conduct a content audit or light industry research 

Step 4: Content Framework

Once we feel good about your brand voice and direction, we'll flesh out key themes, topics, and posting frequency in a centralized calendar for planning content across platforms. 

  • Build a content matrix and calendar across all platforms (Notion System)

  • Develop a repeatable Newsletter outline & LinkedIn copy templates

  • Set up a process to repurpose content across channels 

Step 5: 3-months of Content DONE

We’ll write and design publish-ready LinkedIn posts and Newsletters that sound like you AND speak directly to your ideal client.

  • Custom Canva graphic templates matched to your brand

  • Writing the LinkedIn Posts (12) 

  • Writing the Newsletter (3) 

  • Opt-in Strategy - Landing Page 

Step 6: Go Live!

Finally, we'll make sure you are fully set up for success.

  • We'll talk you through scheduling and execution via call or Loom.

  • Share tools and resources so you can keep going independently

  • 3 months are done and dusted… You can just focus on engagement and all the DM’s you’ll be getting :) 

 

What's Included + Bonuses

What's Included:

  • Content Marketing Intake Form
  • 2-Hour Messaging Development Call
  • Emotionally Rich Target Audience Profile Development
  • Messaging Framework
  • Subscriber Growth Strategy
  • Custom Notion Content Calendar + Repeatable Copy Templates (Email + LinkedIn)
  • Email System Setup
  • Lead Magnet Development

Bonus!

  • LinkedIn Playbook, including:
    • Profile Refresh Checklist & Copy Templates
    • Engagement Recommendations
    • DM Guidelines & Scripts
    • Connection Best Practices
  • 3-months of support post launch
    • 30-minute monthly touch base where can ask questions or get feedback
    • (1) 2-Hour editing session (equivalent to 1 long form and 4 form pieces)
Get a Quarter's Worth of Content

what *you* get

Content that is 100% you and ready to post.

So instead of stressing about what to post next, you can kick your heels up and relax. Imagine what you could do with all that extra mental capacity!!
 
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crystal clear messaging

Say what you do in a way your dream client instantly understands

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a way to share your story

Capture your personality, stories, and perspective on the page

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a values aligned lead gen system

A clear, low-lift way to stay in touch with the right people

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LESS OVERTHINKING, LESS GUESSWORK

Know what to say, when to say it, and why it matters

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A STEADY online presence

Marketing built around your real life and capacity so you stay visible without burning out

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a sales process you're proud of

You'll create natural next steps to make it easy for people who want to work with you

Why Me?

Because I get it.

Marketing isn’t just “putting it out there.”

Your business is a labor of love. 
It’s nervous system work.
It’s experimentation.
It’s showing up consistently even when things feel hard.

When we work together, you'll get clear guidance and a calm, competent presence to lead you through the heaviness of launching, growing, or adjusting your business. 

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NOT QUITE READY FOR THE FULL PACKAGE? NO PROBLEMO - I'D STILL LOVE TO HELP!

Book a Content Consultation