Thought Leadership Starter Pack

Hiya! I'm Amanda and I help passionate entrepreneurs, founders and small teams share their expertise clearly and confidently

I know that writing your own content can be exhausting!

You have big, brilliant ideas, but getting them out of your head and into the world feels darn near impossible.

As a heart-led entrepreneur, you're driven by purpose, creativity, and the desire to make a meaningful impact.

Deep down, you dream of building a business that reflects your values, while giving you the space to live a joyful, balanced life.

You have a wealth of knowledge and expertise that could help countless people — but it feels almost impossible to figure out where to start, what to say, and how to say it!

Plus, the thought of promoting yourself feels, well... icky.

You’d rather focus on authenticity and real connection than on pushy marketing tactics.

I hear you!

What if I told you there IS a way to promote yourself without the "cringe" factor?

I've been helping founders and entrepreneurs share their stories for 22+ years.

But this is the first time I'm offering it in a neat & tidy package.

You'll get me, 100%, as your personal strategist, ghostwriter, copywriter, and content creator.

I will work directly with you (and/or your team) to produce high-quality LinkedIn posts and email newsletters that will run in the background as a constant lead engine...

**that moves your audience from engagement to action.**

So if your jam is one-on-one personalized attention from an educated business writer with real-world experience in operations, customer service, leadership, and revenue generation at the executive level...

I'm your girl!

I've distilled my process down into a 6-week sprint to help you build a solid marketing foundation all around high-value thought leadership content. Our focus during this time will be to get clear about your objectives, establish messaging guidelines, and streamline the publishing process.

Scroll on for all the details of the Thought Leadership Starter Pack!

Or if you'd rather chat - I'd love to get to know you and answer your most burning content marketing, LinkedIn, or thought leadership questions!

Book a Content Consultation with Me

Clarify Your Voice & Message

We’ll kick things off by mapping out your goals and establishing your brand voice so we can build a meaningful content strategy that’s both practical and personal.

To do that, we’ll:

Talk through a series of prompts to surface your one-of-a-kind perspective
Develop a detailed, emotionally rich ideal audience persona that will inform all our copy
Conduct a content audit or light industry research to inform our next steps

Deliverable:
Brand Messaging Guidelines

Establish Themes & Topics

Once we feel good about your brand voice and direction, we'll flesh out key themes, topics, and posting frequency in a centralized calendar for planning content across platforms.

To get this organized, we'll:

Build a content matrix and calendar to create a through-line in all your content
Design custom Canva graphic templates to match your brand.
Develop a repeatable Newsletter outline in Google Docs
Set up a process to repurpose content across channels

Deliverables:
Content Planning Document & Templates

Create Publish-Ready Content

Finally, we’ll create publish-ready LinkedIn posts and email newsletters that sound like you, reflect your goals and values, AND speak directly to your ideal client.

During this stage, we'll:

Write and design 3 Newsletters and 12 LinkedIn posts (including 2 rounds of revisions).
Provide final files and guide you through scheduling and execution with a call or Loom video.
Share tools and resources to ensure you can keep up your momentum beyond our partnership!

Deliverables:
12 LinkedIn Posts & 3 Newsletters

Week 1: Onboarding

To start, I’ll send over a little homework to help me understand your goals, brand voice, and the unique aspects of your business so we can tailor the approach to you.

Week 2: Strategy Session

Next, we’ll conduct a strategy session, where we’ll brainstorm through a series of prompts to uncover your voice and unique perspective.

Week 3: Messaging

Based on our strategy session, I'll put together a Brand Messaging Guide, complete with copy templates to ensure a consistent message and a solid foundation

Week 4: Content Calendar

With all the insights we’ve gathered, we’ll create a matrix of relevant themes and topics organized into a calendar, so you have one less thing to worry about!

Week 5: Graphic Templates

We’ll design on-brand Canva templates that match your personality, are optimized for building know, like, trust, and engage your audience on social media.

Week 6: Final Delivery

We’ll walk you through everything we’ve created and deliver all your assets. We’ll ensure you feel confident and equipped to bring your strategy to life!

If you're:

Spending hours trying to write a post or email but ultimately deleting it because it doesn't "feel" right
Second-guessing every word you write, endlessly editing and rewriting
Scrolling social media for “inspiration,” only to feel jealous and behind
Watching endless tutorials from marketing "gurus", feeling more confused afterward
Tweaking your website again (and again), to avoid showing up
Refreshing your posts, feeling invisible when no one engages
Relying on family and friends' feedback, knowing it's not really going to help
Explaining yourself to freelancers who didn’t “get it" and feeling frustrated
Ignoring marketing altogether, feeling stuck and guilty

What if you could:

Write with ease, knowing your message is clear and authentic
Create content that positions you as a thought-leadership expert and actually helps people
Acknowledge your process and accomplishments with pride
Get in front of dream clients that are inspired by your story
Wrap up your day on time, feeling accomplished and ready to unwind
Spend time brainstorming new ideas that feel exciting and feed your soul
Build genuine relationships through comments, replies, and DM's
Grow your audience organically with minimal stress
Feel confident, creative, and PROUD of your business!
Show up fully present in ALL areas of your life, getting back to doing all the things you love

Thought Leadership Starter Pack

Get your expertise out of your head and into the world so you attract
**the right clients organically**!

Hiya! I'm Amanda and I help passionate entrepreneurs, founders and small teams share their expertise clearly and confidently

You’d rather focus on authenticity and real connection than on pushy marketing tactics.

**that moves your audience from engagement to action.**

Scroll on for all the details of the Thought Leadership Starter Pack!

Get 3 months of content in 6 weeks

+ a calendar and structure to keep it going